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The Best Online Price Guns for UK Businesses

Price guns are a great way to ensure that you’re not overcharging your customers. They’re also a great tool for creating price lists, and a range of other business tasks. But how do you find the right one? For the latest info on price guns, see this article.

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The secret behind one of the most common price lists on the web is that they’re designed with the wrong customer in mind. That’s an easy trap to fall into because it makes them appear as though they’ve got great pricing on a product when, in fact, they’ve got a product they’re trying to sell at full price.

Chocolate is one of my favorite treats, and it has the highest price per ounce on the planet (over $5/ounce). People would casually tell me $60 is a lot of money for a bar of chocolate, with no corroborating data to back it up.

This rubs me the wrong way. The price per ounce makes it look as if chocolate bars are dirt cheap and make fuller statements in their advertising. And this gets me thinking—why does this price point seem to most people like a good deal?

The habit of conducting market research by breaking down brand prices before determining what you can get in a trade shows that companies are driven to meet similar pricing goals. And, this has an impact on your overall context: The companies you’re shopping for are doing likewise. More research into marketing context can lead to better understanding of how the industry you work in connects to the marketing industry of your customer.My perspective is that when we become experts in what we’re doing and we try to apply it to products and markets we’re not familiar with, it can quickly fall apart under scrutiny—just look at the iOS Maps situation. Depending on your context, you might try to trade up to a more expensive product you’ve never tried.

This looks a grain of salt because you’re just trying to trade up from something you have experimented with. But the closer you get to the phrasing that’s being considered, the closer you get to the real intent behind the terms that corporations use to advertise their products.

There’s a difference between saying $60 is "cheap" and saying it’s an inappropriate offer. Most companies are uncomfortable with products that look overpriced, and most consumers aren’t, either. But this problem creates a companywide disconnect, driving companies to behave in unusual ways.

A smart alternative is a price range that reflects the actual harmonies of the raw materials involved in the context of the company values.

For example, a less obtrusive price range of between $18-25 would pretty deeply reflect the cost of producing a bar of bulk chocolate.

I’ve been using price lists in my teaching business for about a year. If you’re teaching, this could be a great opportunity to up your prices and pass your knowledge to curious students. That’s exactly what I did. Below are my profits and expenses for last year (paid in full), along with examples from other two-year veterans of the business.

I’m sure you don't have to worry about this, since many classroom supplies inventories are already priced.

I measured all peripheral supplies, throws, heating pads, earplugs, and other equipment, as well as classroom materials like pads, paper, chalk, etc.

For each item, I recorded the round number of all the students who purchased this equipment at least once. Then I did the same thing for office supplies. After adding up round number purchases, I came up with the best estimate for each category, then divided the total by the number of students.

I’m not saying this is the most accurate way to estimate equipment costs. But it helped narrow things down as you might imagine.

Remember, it’s easier to overspend in 1 or 2 categories than in seven or more.

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Price guns are a great way to ensure that you're not overcharging your customers. They’re also a great tool for creating price lists, and a range of other business tasks.

However, you can’t just take a set of normal prices and apply a continuous discount. For example, Amazon uses quite a few same-day price checks to find similar products to the ones they sold at a lower price. When they do this, they’re essentially pocketing the difference.

Here’s a fantastic guide to creating, testing, and using price guns.